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Executive Summary

Introduction

MAVEN Technology (MAVEN) is a company that develops and markets innovative solutions for large, under-recognized healthcare problems, primarily of seniors. Our solutions combine product and service to maximize customer satisfaction and long term revenue.

MAVEN’s primary interest is the senior/mature market because of its large size, rapid worldwide growth, high disposable income and strong motivation of seniors to stay healthy and active. The entry of the baby boomer generation into the senior market will create unprecedented opportunities.

Current Status

The prototype of the Company’s first product/service has been developed, and planning for its production is currently underway. Agreements for various clinical testing have been reached; one with a prestigious Israeli hospital and one is near signing with a leading Israeli HMO.  The Company anticipates rollout of its first product/service solution in the fourth quarter (Q4) 2010.  The Company conducts R&D activities in Israel.

MAVEN Technology is currently seeking Accredited Investors. 
For more information, click here.

Current Status Technology/Products

The Company’s first product/service solution line is the Hip Inflatable Protection Device (HIP-D™) that will be sold with StayHip™, a wireless GPS monitoring and emergency response service. HIP-D/StayHip™ is a comprehensive solution to the problem of falls, hip fractures and injury, primarily in the senior population, but also includes workers, post-operative patients, and the handicapped. Additional value-added services are under consideration.

HIP-D™ is an innovative consumer health care product that is a stylish, comfortable, lightweight belt worn on the waist. It contains a small personal airbag that automatically inflates around the hips when its wearer falls. Inflation occurs in under 30 milliseconds, while falls typically last one second before impact against the ground. HIP-D™.  It will reduce hip fractures, because its airbag cushions falls and reduces the hip’s force of impact against the ground. HIP-D™’s mini-cell phone automatically sends notification of falls to MAVEN’s emergency response center, opens a two-way voice channel from the pendant, and provides the GPS location of the user. It also can be used by the wearer to voluntarily send calls for help.

HIP-D™ is the first product of its kind to offer detection, protection, location, notification and communication. HIP-D/StayHip™ and will be offered in various configurations to appeal to the need of a wide range of consumers. The wireless capability offers opportunities for monitoring and other services and revenue streams. The core technology has uses in other medical, industrial and recreational products. HIP-D™ is patented in the US, Canada and Europe.

MAVEN is developing other product/service solutions, including a personal wireless monitoring and communication device designed for the needs and convenience of seniors and other users. It will offer significant advantages over existing emergency response pendants, including its functionality anywhere in the world where there is cell-phone service, not just at home near a base-station; GPS locator; and fall-detection that activates the call without the client’s interaction, or in the case of unconsciousness.

HIP-D™ Benefits for Hip Fracture Stakeholders

Market

The market for hip fracture prevention / fall protection is billions of dollars in size. Sales will be driven by the needs of purchasers and multiple stakeholders, including seniors, their adult children, caregivers, the disabled, nursing homes, assisted living facilities, hospitals, HMO's & medical groups, insurance companies and other health care systems. Every year, US seniors fall 20-30 million times resulting in 350,000 hip fractures and 60,000 deaths. 80% of women over age 75 would rather die than fracture their hip and be admitted to a nursing home (British Medical Journal). Approximately $14 billion are currently spent on treatment and long-term care related to hip fractures in the US. Congress estimates that direct fall-related costs will exceed $32 billion in 2020. The senior population and falls and fractures are expected to double by 2030. The European market is estimated to be 25% larger than the US market. 

Business Model

MAVEN’s business model creates multiple revenue streams from the sale of its products and services to end-users and multiple stakeholders. To maximize profits, MAVEN will eliminate the middleman and sell DTC (direct to consumer) via infomercials on local cable TV, the internet, direct mail, and in local newspapers and senior magazines. Product key components will be disposable or only require replacement.  The relative concentration of seniors in a number of geographic areas makes this a cost-effective strategy. The DTC approach is now a prime focus of major drug companies, because of its effectiveness.  MAVEN’s DTC infomercial's and ads will be created and managed by expert consultants. In the nursing home, assisted living facility, and hospital markets, a small sales force and/or distributors will be used. The Company believes recent changes in Medicare regulations shifting financial responsibility to hospitals for “…preventable conditions…,” including falls and hip fractures, may open a new highly-creative market for its products as hospitals and other healthcare facilities are forced to decrease the number of falls and hip fractures. 

Management

MAVEN’s management team is comprised of experienced professionals with strong track records in healthcare, engineering, communications, marketing and business. Its goal is to streamline product development and maximize the effectiveness of marketing and sales. This will be accomplished by forming strategic alliances with nimble forward-looking companies and outsourcing to them all possible tasks under the close guidance of our management team. This strategy permits MAVEN’s management team to leverage the recognized expertise and capabilities of a wide array of individuals, groups and companies to reach clearly defined goals and provide services without creating a costly large work force and the supporting infrastructure.

MAVEN Technology is currently seeking Accredited Investors. 
For more information, click here.